Cx Software Drives Revenue Growth At Sap Brazil
SAP’s cloud-based CX systems such as Commerce Cloud and C/4HANA were the main strategic focus for the company in the Brazilian market for 2018 and delivered three-digit revenue growth, with significant adoption within retailers nationwide. “The results reflect an increasing maturity of the Brazilian market, which is following global trends from a digital standpoint,” says SAP Brazil president, Cristina Palmaka. “Our clients need to know their final consumers, understand the timing of such relationships, know when and how to contact them and increase the conversion rate,” she adds....